ABOUT ME
Strategic and creative marketing professional blending storytelling with data. As a full-time Marketing Specialist on SAP’s Global Social Media team, I lead content creation, social amplification, and audience engagement initiatives that support one of the world’s top enterprise software companies.
My experience also includes high-profile projects beyond tech, such as the 2023–2024 South by Southwest music festival and the Miami HEAT’s guest relations team during the 2022–2023 NBA season.
🎓 I hold a degree in Public Relations and Advertising with a certificate in Entrepreneurship and Innovation from the University of South Florida, and an MBA in Digital and Strategic Marketing from Westcliff University.
🧘♀️ Outside of work, you’ll often find me running, painting, practicing yoga and meditation, or adding a new mug to my growing collection. I’m passionate about fan engagement, creative content, and turning insights into campaigns that resonate.
Fernanda Albanus
INVOLVEMENTS
AMA New York — Board Member
Proud Board Member of the American Marketing Association New York, contributing to programs that elevate the marketing community’s voice and impact.
> amanewyork.org
NFTE — Mentor & Judge
Volunteer mentor and business pitch judge with Network for Teaching Entrepreneurship (NFTE), supporting young innovators as they build real-world entrepreneurial skills.
> nfte.com
NYFA — Shortlist Jury (2024 & 2025)
Selected as a Shortlist Jury member for the New York Festivals Advertising Awards, evaluating top global creative work across categories.
> nyfadvertising.com
