Fernanda Albanus

Strategic and creative marketing professional blending storytelling with data. As a full-time Marketing Specialist on SAP’s Global Social Media team, I lead content creation, social amplification, and audience engagement initiatives that support one of the world’s top enterprise software companies.
My experience also includes high-profile projects beyond tech, such as the 2023–2024 South by Southwest music festival and the Miami HEAT’s guest relations team during the 2022–2023 NBA season.
🎓 I hold a degree in Public Relations and Advertising with a certificate in Entrepreneurship and Innovation from the University of South Florida, and an MBA in Digital and Strategic Marketing from Westcliff University.
🧘‍♀️ Outside of work, you’ll often find me running, painting, practicing yoga and meditation, or adding a new mug to my growing collection. I’m passionate about fan engagement, creative content, and turning insights into campaigns that resonate.